In reality, most of what we call new media today is the digital recast of "old media." This is understandable at a practical level. We must master new broadband technologies, authoring tools, design skills and collaborative work habits. Converting content into new media formats gives us the time and the opportunity to fund this transformation. We can learn how to use interactive technologies and build the broadband Internet infrastructure to deliver it all on demand.

However, we already have new ways to create and deliver news, information, music, and video, designed scecifically for the internet, the iPod, smart phones, and video cell phones:

_* Social networking, like MySpace...
_* Millions upon millions of personal and business blogs...
_* iTunes and iPods for legal music and video downloads...
_* Personal video stations like YouTube and other web TV sites...
_* Billions of video cell phones, taking and playing movies, pictures, etc...
_* Video, comics, graphics mashups (used to be called mixes...)

Our task, then, is to integrate the best of the old with the best of the new. This is the most effective way to apply our creativity, technology, and marketing expertise to produce new revenues for you.